Monarchs Partner With Dairy Farmers of America

KANSAS CITY, Kan. – The Kansas City Monarchs and Dairy Farmers of America (DFA) have announced a new and exciting partnership, beginning with the 2024 baseball season.

The partnership, which impacts many aspects of the two organizations, is focused on a shared commitment of supporting the Kansas City community.

“We are excited to announce our partnership with the Monarchs. While neighbors in Kansas City, Kan., both of our organizations are dedicated to actively supporting the entire Kansas City community, celebrating the rich history of the city and its citizens and showing what an impact we can make together,” said Jenny Hofeditz, Vice President of Marketing and Public Relations at DFA. “We also look forward to employees at our KC headquarters supporting this partnership through volunteer opportunities and other experiences at Legends Field.”

DFA will be the presenting sponsor of the Monarchs’ Historically Black Colleges and Universities (HBCU) Greek Night, Friday, Aug. 23. The annual event celebrates the rich history of the Negro Leagues on a night dedicated to HBCUs and historically Black Greek organizations.

DFA will also serve as the presenting sponsor of Los Monarchs Days at Legends Field, Sunday, May 19, Sunday, June 9, Sunday, July 29 and Sunday Aug. 25. For four Sunday home games, the Monarchs will wear special themed uniforms to honor the Hispanic and Latino community in Kansas City and beyond — the games will also feature performances by traditional dancers.

“We’re thrilled to partner with DFA. Our organizations’ shared commitment to community makes this a perfect match,” Monarchs owner Mark Brandmeyer said. “Our team is proud to call Kansas City, Kan., home and joining forces with such a revered local institution strengthens our bond with this great community.”

2024 is a special year for the Monarchs organization. In partnership with the Negro Leagues Baseball Museum in Kansas City, the Monarchs are celebrating the 100th anniversary of the first Negro League World Series, won by the Monarchs versus the Hilldale Club in 1924. The celebration exemplifies the Monarchs’ mission to honor the past and welcome the future of baseball in Kansas City.

The modern Monarchs are defending their own title. They won the 2023 Miles Wolff Cup as champions of the American Association of Professional Baseball.

The Monarchs’ 2024 home opener is Thursday, May 16, at Legends Field in Kansas City, Kansas.

About DFA

Dairy Farmers of America (DFA) is a national, farmer-owned dairy cooperative focusing on quality, innovation and the future of family dairies. While supporting and serving nearly 11,000 family farm-owners, DFA manufactures a variety of dairy products, including fluid milk, cheese, butter, ice cream, dairy ingredients and more that connect our Cooperative’s family farms to family tables with regional brands such as Alta Dena® Dairy, Meadow Gold® Dairy, Friendly®’s, Borden® Cheese, Plugrá® Premium Butter and Kemps® to name a few. On a global scale, we work with some of the world’s largest food companies to develop ingredients their customers are craving, while staying committed to social responsibility and ethical farming. For more information, please visit dfamilk.com.

About the Kansas City Monarchs

The Kansas City Monarchs are a professional baseball team in the American Association, an MLB Partner League. 2024 will be their 21st season at Legends Field in Kansas City, Kansas. In 2020, the team partnered with the Negro Leagues Baseball Museum and changed their name from the T-Bones to the Monarchs in honor of the legendary Negro League franchise that played from 1920 to 1965. This year, the Monarchs and the museum are celebrating the 100th anniversary of the first Negro League World Series, won by the Monarchs in 1924.

About the American Association

The American Association of Professional Baseball is an MLB Partner League that began play in 2006. Teams in the league are not affiliated with any one MLB organization. The league consists of 12 teams located primarily in the Midwest and the Great Lakes regions of the United States. Its season runs from May to September and features players who are looking to showcase their talents for a chance to be signed by a major-league team.